A collection of suggestions
Unclassics is not a resale of memorabilia from the past, but a collection of suggestions, where the importance of the objects is given by their rarity and the depth of the memories they evoke.
Like the taste of madeleine that triggers Proust’s search for lost time, each Unclassics object stimulates our involuntary memory, bringing to light fashions of the past, however recent, and reminding us who we were, how we were, but above all who we will be and how we will be. Wandering around Unclassics is like following the white rabbit to the bottom of Wonderland. A paradoxical country, a collection of collections from disparate places, witnesses to cultural backgrounds that cannot be juxtaposed, but all religiously included in Antonio’s idea of vintage: in order to be admitted, everything must not only be old, but must be ancient, in the sense that it must tell a story, signify a memory.
What is the difference between a crow and a desk?
This is the riddle without solution that the Mad Hatter posed to Alice in Wonderland.
When you come to Unclassics you will meet the owner Antonio, a mild-mannered and volcanic Mad Hatter of today who, unlike the original Mad Hatter, does not live perpetually at tea time: in his concept store he has repudiated linear scientific time, preferring the idea of time-duration, in which the past cannot be measured quantitatively, but can only be understood qualitatively through consciousness.
